A microsite could be a tiny group of pages that’s designed as a separate web quality for an existing company web site. A microsite may be housed on a different URL (www.domainname.com) or on a subdomain (microsite.maindomain.com).
The goal of any microsite is to segregate itself from the most company web site, therefore providing a separate net expertise for visitors. WordPress, and every one of its open source goodness, offers an excellent resolution for making company microsites.
Why would a merchant desire a company Microsite?
While there are a number of uses for WordPress microsites, a number of the common utilizations include:
New product launches
Pay per click campaigns
Competitions or contests
Event or conference promotion
In every of those situations, WordPress offers a different expertise for web site guests. It helps offer clear messages on a particular topic and to a really targeted audience.
Benefits of a Microsite
Extremely targeted on a given target demographic, visitant persona, and products or service
Permits marketers to concentrate on the visitant and not on unessential content
Provides a good opportunity for designing a unique look and feel
Permits for separate navigation from main web site
Provides simple use for web site guests
Permits marketers to closely tie the website’s disapproval to alternative components of the promoting campaign
Removes the unessential distractions inherent during a company web site
Focuses on specific decision to actions
Provides an avenue for lead generation
Will evoke a way of community
Permits for experimentation
Why is WordPress Ideal for Microsites?
Content simply added or edited by promoting personnel
Simply integrates with social media
Doesn’t consume internal resources
Cheap to keep up
Some wonderful examples of Effective Microsites
While not all of those examples are WordPress websites (a sizable amount of those are WordPress websites) , all of them show simply however effective microsites are often in luring in guests, creating a affiliation, and reinforcing branding.
Stop Stressing and begin excavation into WordPress
When it’s time for your next event, product launch, or contest promotion – think about a WordPress microsite to assist you stand aside from the competition. With WordPress you don’t have to worry regarding internal resource constraints, budgets, and timing. You simply need to concentrate on your marketing message.